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Event Details
RE/MAX Dixie Broker Leadership Summit
Join the RE/MAX Dixie Region for a one-and-a-half-day program that explores the latest techniques and strategies in profitability, recruiting and retention. This year's Winter Broker Leadership Summit features several insightful speakers that will help you break though the barriers you find when it comes to recruiting new associates and keeping those you have happy and profitable. THIS IS AN EXCLUSIVE AND FREE EVENT TO ALL RE/MAX DIXIE REGION BROKER/OWNERS AND MANAGERS.
Leadership Summit Agenda
Thursday, December 10, 2009
8:00 - 9:00 a.m.
Continental Breakfast
A Regional Update program will be presented beginning 8:30 a.m.
9:00 a.m. - 12:00 p.m.
"Budgeting for Profitability"
Peter Mueller, Strategic Peak Performance Coaching
12:00 - 1:30 p.m.
Networking Lunch
During lunch the following program will be presented
"My Listings Are Syndicated – What's Next?"
Andy Atkinson, HGTV's FrontDoor
1:30 - 4:00 p.m.
"Facebook for Recruiting"
Brad Hanks, Social Media Expert
5:00 - 7:00 p.m.
Networking Reception
Hosted by Bank of America Home Loans
Friday, December 11, 2009
8:00 - 9:00 a.m.
Continental Breakfast
9:00 a.m. - 12:00 p.m.
"Marketing: It's the Most Misunderstood Word in the Business"
Mark Stevens, CEO of MSCO and author of "Your Marketing Sucks."
Host Meeting Location
ROYAL SONESTA HOTEL • FRENCH QUARTER • NEW ORLEANS
An Oasis of Relaxation Amid the Excitement of the French Quarter
The Royal Sonesta Hotel is a grand hotel in the French Quarter, located on the world-famous Bourbon Street. This historic hotel is within steps of New Orleans unique restaurants, antique shops, jazz and blues clubs and premier tourist attractions.
Its atmosphere reflects a blend of European flair and Southern charm. The hotel surrounds a tropical courtyard, just off an elegant marble lobby. The guest rooms offer unique view of the beautifully-landscaped pool, secluded patios or the French Quarter life. Its traditional elegance has earned it a AAA 4-Diamond status. As our guest, you will enjoy all the convenience of a major, full-service property, and all the charm of a boutique hotel.
To reserve your hotel room at this unique French Quarter boutique hotel, please call 504-586-0300 and ask for the RE/MAX Special. We have reserved a special room block for our guests at $159 per night (plus tax). This special rate is available until Wednesday, November 18, 2009.
Featured Speakers
Budgeting for Profitability
Peter Mueller
It is difficult knowing how to project and plan for profit unless you have a method. The “Strategic Audit” is a patented process designed to do just that. Because most financial statements are laid out in order to mitigate taxes and balance your books most business owners have no idea how to understand their financial reports and to extract the numbers necessary to operate their business effectively.
In this program you will learn:
- How to unpollute your numbers
- The 11 Steps to the “Strategic Audit” process
- How to identify clearly your most important K.P.I (key performance indicator)
- How to effectively create a budget for your business
- How to budget for profit
About Peter
Peter Mueller is real estate.
Peter founded his own Real Estate firm at the age of 29 and built the
organization from start-up to a profitable company, with 60 sales professionals
and staff, in less than three years. He led the implementation of all business
processes, financial reporting and controls to create a business with
sustainable and repeatable cash flow. His talent for recruiting and generating
new business growth was unmatched in his marketplace. Peter also has a passion
for commercial real estate investment and continues to manage a portfolio
today. After selling his real estate company for a profit, Peter decided to
commit his career to helping other real estate brokers achieve their goals by
sharing his own experience and success.
As
the founder and president of Strategic Peak Performance Coaching Inc., Peter
speaks to hundreds of brokers around the world, regularly working on three
continents. His clients, spanning ten time zones and a host of countries, range
from start-ups to large regional enterprises. His experience in the industry is
unmatched in helping the brokers, managers and executives in reaching new
heights
Facebook for Recruiting
Brad Hanks
When it comes to the recruiting game, it's critical that you use every available tool to attract the most productive sales associates to your company -- including today's cutting-edge technologies. Join Social Media Expert Brad Hanks as he shares how to use today's social media to grow your office. In this session, Brad will show you how to:
- connect with top agents in your marketplace and what to do if they don't connect with you
- How to create a group page and fan page that can help you recruit
- How to create the Facebook content that will get you noticed by prospects
- The art of online drip recruiting
On the wake of this year's RE/MAX Evolution Tour, the importance of using social media for your business has never been more important. Join Brad for this insightful program and learn new and innovative strategies to attract the agents you want... today!
About Brad
Brad Hanks, ABR, CRB, CRS, GRI, e-Pro has been involved in the real estate industry for 20 years in various capacities: agent, broker, franchise executive, consultant and speaker. This experience enables Brad to bring a variety of perspectives to his presentations, providing fresh insights to our business.
For the past two years, Brad has been immersed in social media, and has identified the tremendous benefit these new tools have in furthering our business. In doing so, Brad has become a “social media evangelist,” and has helped thousands of agents and brokers throughout North America realize how social media can increase their business. Recognized as one of the “Top 25 Most Visible People in Real Estate,” Brad is one of the top 200 networkers from among LinkedIn worldwide's 46 million registered users.
Marketing: It's the Most Misunderstood Word in the Business
Mark Stevens
Many clients you’re seeking to provide marketing support for don’t have a clue about good marketing; it’s up to you to help them. Mark Stevens will share tactics that can turn your company into a bona fide marketing resource—working with your Sales Associates to prove the effectiveness (or lack thereof) of their marketing, effectively describing their offerings, differentiating their business from their competitors, determining the best methods to sell efficiently, capturing leads and following up on them, and structuring steady growth plans. Stevens shattered conventional wisdom when he published his best seller, Your Marketing Sucks. Join Mark for an insightful and enlightening morning at this year's Leadership Summit.
About Mark
Mark Stevens is a best-selling author, CEO of MSCO, a results-driven management and marketing firm, and a popular media commentator on a host of business matters including marketing, branding, management, and sales. He is known for delivering business insights with blunt truths and unconventional wisdom.
Stevens' wildly successful blog, Unconventional Thinking, is in the top 1% of all published blogs (out of 95 million blogs). He has just launched a new blog focused on sales called Invisible Selling and was a regular guest blogger for Brandweek.com. He also serves as the digital PR blogger for PR News Online.
My Listings Are Syndicated – What's Next?
Andy Atkinson
Syndicating your listings to real estate sites is just the start of online marketing. Hear creative ways to market yourself online, practical tips to get more exposure for your properties, and ways to start more conversations with home buyers and sellers online.
About Andy
Andy Atkinson
is the Sr. Account Executive for HGTV’s FrontDoor.com, based in HGTV’s &
Scripps Networks Corporate Headquarters in Knoxville Tennessee
Andy
has 17 years experience in the cable industry, working for InterMedia, TCI,
AT&T, Charter and Scripps Networks. Before joining Scripps Networks, he
served as General Sales Manager of Charter Media advertising sales in Knoxville.
He moved to Scripps Networks in 2000 to handle local affiliate ad sales for the
Southeast Region. Andy also held the positions of Regional Marketing Director
and Account Director, before joining HGTV’s FrontDoor team in 2008.
When & Where
Royal Sonesta Hotel
300 Bourbon Street
New Orleans,
LA 70130
Thursday, December 10, 2009 at 8:00 AM - Friday, December 11, 2009 at 1:00 PM (CT)
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